Día San José is a much needed San José celebration that promotes our resilient cultural pride. Our goal is to produce a downtown destination festival that center stages our traditions, while creating new ones that are relevant today.

Artist Colony

Meet the amazing people behind your favorite art. Over 30 Chicano artists will be selling their work, original art and prints as well for you to take home.

Muerto Music on Main Stage

There is no better place than the Dia San Jose festival to discover bands that will rattle your bones. Throughout the day, the main stage will provide music and entertainment that is sure to put you in the muerto mood and shake your soul!

Pro Wrestling Revolution

At Dia San Jose Festival, we have entertainment for the whole family. Enjoy Los Luchadores as they go head to head in the full-size ring! Enjoy five matches throughout the day.

Lowrider Altars

You’ve never seen altars like these before! In the trunks of these beautiful South Bay lowriders presented by Blvd Bombs, you’ll find amazing works of art inside and out.

Great Food

There’s nothing like home-cooked food that will surely bring back the dead. That’s right! Who needs food trucks when tia’s serving up the most authentic Mexican food to sink your teeth into.

Local Artist Live Art

Watch in amazement as up and coming local youth artists from Latino College Prep and guidance from Together We Create paint 4 murals in less than 6 hrs.

Native Roots

New this year visit our Native Roots vendors who celebrate our indigenous heritage with over 25 artisans. It is because of our indigenous history that we celebrate such events as Dia De Los Muertos, and support this group of artisans as we strive to preserve creativity, history and culture of our indigenous bloodline.

Over 100 Vendors

This festival features over 100 vendors. You will find anything and everything that excites the senses and culture.