The Mexican Heritage Plaza (La Plaza) proudly presents the Annual Avenida de Altares (Avenue of the Altars), a free, immersive and uniquely San Jose cultural event celebrating Día de Los Muertos (Day of the Dead). This beloved community tradition invites families and visitors to honor ancestors, experience rich Mexican traditions, and celebrate life through art, music, and food.
This year, Avenida de Altares continues La Plaza’s 25th-anniversary celebration, offering an unforgettable experience that stretches from the intersection of Alum Rock Avenue and King Road to Highway 101. The heart of the event is the carefully curated altar walk, featuring altars created by local artists and community groups. These vibrant altars, displayed along Alum Rock Avenue and within La Plaza’s grounds, provide a stunning tribute to those who have passed, inviting reflection on the beauty and meaning of Día de Los Muertos.
Once you’ve explored Avenida de Altares, step into La Plaza’s festive grounds for an array of activities that embody the spirit of the celebration. From tarot readings, free face painting to local artisansselling unique handmade creations, there’s something for everyone. Visitors will also find picturesque cemetery installations, offering beautiful decor and perfect photo opportunities to honor the tradition of remembering loved ones with reverence and joy.
This free public event is packed with entertainment and activities, including:
Headliner: Las Cafeteras – Enjoy their high-energy, socially conscious music that will get everyone dancing.
Lucha Libre – Watch Day of the Dead-themed Lucha Libre wrestling by Pro Wrestling Revolution, featuring thrilling nighttime bouts with masked wrestlers.
Afterlife Art Exhibit – Curated in partnership with Works San Jose, this exhibit features art focused on life after death.
Dance & Music – Performances by Los Lupenos, Bloco do Sol, Calpulli Ocelocihuatl, DJs, and more at La Plaza and community hubs along the Alum Rock Corridor.
Retail & Artisans – Explore handcrafted art, clothing, accessories, and more from local creators.
Food & Drinks – Savor traditional savory and sweet treats, including micheladas from Michelada Lady, wine, beer, and more.
Avenida de Altares offers the community a space to celebrate the traditions of Día de Los Muertos, blending reflection, joy, and cultural connection. Join us on November 2, 2024, from 5:30 PM to 10:30 PM for this family-friendly event, and be part of a cultural tradition that honors both the past and the present.
