When the first organized Roseland Cinco de Mayo event was held in 2006, it replaced several years of negative confrontations between local law enforcement and spontaneous Cinco de Mayo revelers.  Since then, the success of Roseland Cinco de Mayo has helped bolster the idea that the urban eye-sore at Sebastopol Road and West Avenue can be transformed into a thriving neighborhood center. Today with more than 50,000 attendees under its belt, the Cinco de Mayo festival is an example of how the Roseland community has come together to deliver a non-alcoholic, family-friendly atmosphere that continues to attract wider attention throughout the county and state. The one-day festival features local entertainment, fun for the kids, informational booths, plenty of food choices, crowning the “Reina del Cinco de Mayo”, Rosie the Trolley shuttling guests to and from the Cinco de Mayo event, and an awesome low-rider car show.